Delina Medhin

Makeup Artist
New York

Victoria Callaway

Makeup & Hair Artist

Uzmee Krakovszki

Makeup Artist
Los Angeles

Lisa Calderon

Costumer | Stylist



Delina moved from North Carolina to New York to pursue her dream of being a full-time makeup artist. She was working in the sales department of a corporation selling services to finance her dream of living and working in New York as a fashion makeup artist and doing gigs on the side.


I wasn’t Delina’s first phone call to find a business coach, but I was her last. I was the only person who believed it was possible for her to quit her job in 6 months and venture out on her own as a full-time makeup artist that would eventually surpass the income she was making in corporate America.

Today, we still connect to go over goals, address new needs, tackle challenges and plan her strategy going forward.  It’s been 3 years since our first coaching session and she hasn’t looked back. She has celebrity clients, can be seen in front of the camera leading beauty segments for Amazon and Wendy Williams, travels with her celebrity clients, is present during NY and Europe Fashion Week. Check her out on Youtube at




I met Victoria Callaway at the Makeup Show in Dallas Texas. She is an admirer of the Career Guide which she used to launch her makeup business. Victoria had a dream to open the first makeup, hair and styling agency in Houston, Texas. She hired me as her consultant, and we began working together. We designed her business from the ground up.

The assignment included building a brand new website, creating a policy and procedure manual, contracts, signing new artists,  establishing a blog and a social media presence, outsourcing, rebuilding artist portfolios and much more. In March 2016 just 3 days before I moved to Seattle Washington, we launched VCI Artists at Hotel Derek in Houston, Texas to much fanfare.



Uzmee responded to an agency request for volunteer makeup artists to help out at a charity fashion show. One of my artists fell in love with her skills, demeanor and professionalism and we invited her to join our assistant roster.  There was just one problem, she and I found it difficult to communicate because she barely spoke English.  She spoke 2 other languages, but she and I were struggling to work together.  

We once fought when her $250 assistant rate was elevated to $1,250 at the last minute. Because we couldn't understand one another, the additional $1,000 was lost in translation and she insisted that she get paid $250 instead.

Moreover she was going by Bianca instead of Uzmee because people mis-pronounced her name. I assured her that I would train everyone to speak her name properly. Six months later she called me from a shoot in tears––everyone could pronounce her name properly.

Today Uzmee is the makeup artist for Too-Faced Cosmetics, personal to Jeannie Mai and the proud owner of UzBrows Microblading Studio in Beverly Hills, California. Type Uzmee into Google, there is only one!



Lisa Caldeeron had a very successful career as a fashion stylist in Los Angeles for over 10 years. She worked almost exclusively with recording artists and celebrities, but when she got married and decided to start a family, all of her work dried up. Not only did she take a 10 year break to raise her children, she and her husband move to Atlanta, Georgia.

In 2015 Lisa contacted me. She wanted to get back into the business and everyone was telling her that her work was dated and it would never happen."  Lisa," I said, "You can shrink and apologize for your old Bobby Brown CD covers, or you can reframe the conversation all of the amazing experience a client will get when they hire you."

I taught her how to turn questions into an opportunity to seize that moment to talk about her passion for styling and how she would manage their project and times when she was a problem solver on the set.  Lisa and I meet for planning and strategy sessions. In 2018 she completed work on the Gotti film with John Travolta, UFO, Uncle Drew and the TV show Greanleaf.


50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.